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Dear Friend,
This last week, I talked with a colleague... another cart
owner... and friend, who is planning on opening a location
this holiday season... selling a product that is new to him.
When we spoke, he shared with me that his intent was to
work at the cart primarily by himself for the first three weeks
in November, and then "ramp up" for the busy time.
***
I've shared with you before that one of the advantages of
opening early... say in October... is that you can use that
time to get a staff hired trained.
If you open November 1st, you've got only three weeks before
the Thanksgiving weekend (even less this year) to get your
staff up to speed.
It's imperative that you use that time BEFORE Thanksgiving
to get your staff hired and trained. It's NOT the time to sit back and see what happens.
Now... it's not impossible to hire and train a staff at the
beginning of December. But it's a lot more difficult.
Once December rolls around, and the traffic starts to pick
up in the mall, you don't have as much free time to train
people.
By December, your focus, and the focus of your sales staff
should shift more towards selling.
That's because December is money time.
It's when the bulk of your sales happen. It's when you pay
your rent. It's when you cover your costs.
And it's when you make money.
You want to be as prepared as possible to fully take
advantage of December, and the holiday traffic.
That's why it pays to use November, and earlier months, to
get your staff in place and up to speed.
***
Simple tip:
Focus your time in the days and months before Thanksgiving
to hire
and train your sales staff.
That way... when the holiday traffic starts to pour in... you'll
have the person-power to take advantage of it.
Best,
Brady Flower
P.S. Are you thinking of opening a holiday mall kiosk or cart, but don't know what's involved?
Register for my free, seven day mini e-course on
'How to Open Your Own Mall Kiosk or Cart Business.'
It'll cover some of the basic issues you need to
take into account when starting your first mall kiosk or cart. You can register here:
http://www.kioskexpert.com/XmasMiniCourse.htm
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