What ULTIMATE OUTCOME do you want?
Napoleon Hill, author of 'Think and Grow Rich' once said:
'There is ONE quality that one must possess to win, and
that is definiteness of PURPOSE, the knowledge of what
one WANTS, and a burning DESIRE to possess it.'
Earlier this week I spoke with a young entrepreneur from
She was interested in opening up a sunglasses cart in the
area, but was FRUSTRATED because each mall she contacted
ALREADY had a sunglasses cart open.
What to do?
As we talked, it turned out that what this young entrepreneur REALLY wanted
was to go into business for HERSELF, and not have to work
in 'standard 9-5 job'.
She had a friend that operated a sunglasses cart in a mall.
Her friend was doing really well. She thought opening a sunglasses cart would be a great
way to get started in business for herself, and not have
to work for someone else.
As we continued to talked, she told me about her goal to
build a 'cart empire'.
And as we talked further she revealed her goal to 'retire'
within the next five years with over a million dollars.
I imagine if we continued to talk, she might have indicated
that her ultimate outcome might have been to....
....own a beautiful house on the beach in Southern California..
....workout every morning and then get a massage...
....work a bit on new projects in the afternoon....
....then go out to dinner at a nice restaurant with a
....or who knows....we didn't really get quite this far.
Here is my suggestion, and it is one that I think Napoleon
Hill might approve of:
Establish the ULTIMATE OUTCOME you are
looking to achieve first.
When you do that first, you will find multiple PATHWAYS
to achieving that outcome! AND, you will find it MUCH easier to step over, or step around, or
completely avoid potential obstacles.
When we first got on the telephone, the stated goal of
this young entrepreneur was to open a sunglasses cart.
And that effort was STYMIED because there were no
openings in the local area.
As we talked further, it came out that she had BIGGER
and more EXPANSIVE goals...and that opening a sunglasses
cart was really just an INTERIM step in reaching those
bigger goals. Once we started focusing on the ULTIMATE outcome
she was seeking, we came up with multiple ways that she
could reach ACHIEVE that outcome.
For example, instead of feeling like she was at a dead
end because their were no apparent openings for
sunglasses carts in her area....
....we talked about OTHER successful products that she
could sell in a cart to get up and started in business for
...and begin on her PATH to achieving her ultimate
(We also talked about a few CREATIVE methods that
might actually allow her to secure a location for that
First, define the ULTIMATE OUTCOME you want to
Then, start on the pathway to achieving it.
That's it for now!
P.S. Would you like personal assistance with your cart
or kiosk business? Check out my coaching program options