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A Sneak Peek Ahead

Dear Friend,

Just a quick note to say 'Happy Thanksgiving'. And a quick peek at what's still yet to come.

***
For many folks, the day AFTER Thanksgiving is known for leftovers, football, and shopping.

The day is also known as 'Black Friday'. It's the day that retailers historically turn from red to black on their balance sheets and start to show a profit. In the past, Black Friday has been traditionally known as one of the busiest shopping day of the year. 

***
When I started my first cart, I had never actually been IN the mall on the day after Thanksgiving. My only reference point for this busy shopping day was what I had seen in the movies.

And the picture that I created was folks climbing over each, pushing each other out of the way to get to whatever product they wanted.

***
Of course, if you have been in the mall the day after Thanksgiving, you know that's not REALLY how it is.

In fact, I found that although it's been a busy day, it's ACTUALLY been a very orderly day. No pushing or shoving.

***
The other thing I found was that although the day after Thanksgiving has traditionally been a STRONG sales day for us, but not even close to the busiest.

Yesterday I looked up my sales numbers from past seasons.

I found our busiest sales day to always be the LAST weekday or Saturday before Dec. 24th. And on average, 'Black Friday' has only been our 14TH busiest sales day of the season!

***
I bring this up because every season, I have a few operators 'freak out' when their sales numbers for the 'Black Friday' don't meet with their expectations of
the day. 

And their first reaction is to scale back projections, 'If this is as good as it gets, I'm going to have to cut back. Order less. And hire less.'

Don't do that.

'It's one of the busiest days in terms of traffic but not in sales,' said Pam Rucker, spokeswoman for the National Retail Federation.

***
If you and your staff bust your butt tomorrow, it WILL be a BUSY sales day for you.  Maybe your best so far.

Keep in mind though... it's really just a prelude. Your BEST sales days are ALL still yet to come.

***
Again, Happy Thanksgiving!

Enjoy your day off.

Talk to you soon! 

Brady Flower
The Kiosk Expert

 



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