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Dear Friend,
Last week I got the chance to sell some jewelry at a
festival-type market in a small town here in Minnesota.
I'd never sold jewelry before.
But I wanted to try it. Because there are a lot of folks
on my list that sell jewelry.
I've felt for a while that having some experience selling
jewelry would enhance my ability to support folks that
already sell jewelry.
Plus, I thought it would be fun. And I could pick up
some "pocket money."
***
So last Thursday morning I got up early, packed up a
van, and headed out to this small-town in Minnesota to
sell jewelry for the day.
As I hit the road, I checked out the sky, and saw there
was no break in the clouds. And the dash display read
52 degrees.
Overcast and chilly.
Not unusual for Minnesota. But out of character for this
summer. Recently the weather here in Minnesota has been
nearly perfect.
I wondered how the first chilly day of the season might
effect sales.
When I got to the market, I set up my display.
Then I promptly sold nothing for the first hour.
And all the vendors around me were telling me it was
the 'worst day of the summer', after just one hour.
***
Well, this led to several reactions in my mind....
"What am I doing here..."
"I don't know anything about selling jewelry..."
"Maybe this is harder than I thought..."
And on, and on, and on....
"Am I going to sell ANYTHING today...?"
***
"Am I going to sell ANYTHING today...?"
Has that thought ever crossed your mind?
When I started my first mall cart, I would think
it first thing every single morning.
And the thought would hang out... ominously...
at least until I made my first sale of the day.
***
"Am I going to sell ANYTHING today...?"
This is definitely not a deliberate attitude that
I want to hold.
It's more of a worry. A fear. And definitely not
a very comfortable feeling.
***
What I learned to do each morning was to simply
replace that worry with a reminder to myself...
That reminder was that the product I was selling
was a proven product.
As long as I did my part, I KNEW I sell would
sell that day.
***
One of the benefits of picking a proven product is
a deep KNOWING that your product WILL sell,
if you do your part.
That knowing stems from the fact that when you're
selling a proven product, it's ALREADY been proven
to sell.
You don't have to wonder WHETHER it will sell.
***
And if you're NOT selling, you know it's not the
product. And probably not the venue either.
It's YOU.
If YOU'RE not selling, you know it's because you're
not doing your part.
***
There is great power in knowing something is selling -
or not selling - because of your own efforts.
That's because YOU control you.
And when you control your efforts... you can adjust
your efforts... to create the result you really want.
***
And the result I wanted last week at the market was
to sell some jewelry!
I took my attention off of my doubts as to whether
I was going to make any sales... and put my attention on creating the interactions
that would lead to sales.
***
Sure enough, I made my first sale within a few
minutes. Then another. Then another.
By the end of the day, I'd sold 30 % more in jewelry
than my neighbor said she sold on a typical good day.
And my neighbor on the other side told me that if I
sold that much on a 'bad' day, he thought I'd 'kick
butt' on a good weather day.
***
If you're starting a new cart or kiosk business,
consider choosing a proven product.
That's because you go can forward with a deep
KNOWING on your part that it will sell.
As long as you do your part. And you control
that!
***
Best,
Brady Flower
P.S. P.S. Are you looking for a proven product to sell
this fall or holiday season?
I periodically profile proven and profitable products
via email. You can receive these profiles when they
are sent by simply registering here:
http://www.kioskexpert.com/ProductProfiles.htm
My next profile will be a Halloween product
that allows you to profit in October!
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