Why Use a Sales Script?
Dear Friend,
Earlier this week, I sent a couple of updates on
the importance of using a sales script.
You can check those out at:
http://www.kioskexpert.com/articles.htm
Here is just one of the responses I received from
a reader that just started using a script:
'... So I started using the script. I use it as much as
possible. I realize[d] a few things. It helps customers
understand what we are selling. I always assume, that
they can tell just by looking at [our product] what we
are selling.
I was actually surprised that even as they stop and look,
and look for about 5 minutes, that they don't know what
we're selling.
By doing the script and showing them [our product], they
immediately react with an 'Ohh..I see what it is' kinda like
they suddenly understand what the product is...'
- D.B. California
It doesn't matter how OBVIOUS what it is
you're selling seems to YOU... there are many customers who just won't
GET it... unless you HELP them.
***
When you use a script, you HELP your
customers understand... WHAT 'it' is you sell... and how 'it' will BENEFIT them.
This is WANTED information.
(After all, why did they stop in the first
place?)
***
When the 'lightbulb' goes on... and your
customer 'suddenly' understands what it
is you are selling... you'll find they MUCH more likely to buy.
You'll sell to MORE customers! And you'll sell
more to EACH customer that you DO sell to!
Want to sell more? Use a sales script!
Brady Flower
The Kiosk Expert
P.S.
P.S. Get help attracting customers to your cart
or kiosk... use the 'Instant Traffic Attracter.'
http://www.kioskexpert.com/attracter.htm
