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How to Keep Your Sales Flowing

Dear Friend,

I just returned from the 2006 West Coast SPREE show.  The Spree Show is billed as 'The Show for Cart and Kiosk Retailers.'

I've got a simple suggestion from one of the seminars that will cost you almost nothing...

... and has the potential to SAVE you hundreds of dollars in lost sales.

Brady Flower has FREE Kiosk Profit tips for you!
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On my flight back to Minneapolis from the show,  I had about an hour lay-over in the Phoenix airport.

I was facing a long flight back to Minneapolis, and wanted to get something to eat before that long flight. I settled on eating at a burrito shop, and got in line.

When I finally got to the front of the line, I was informed by the kid behind the counter that they 'temporarily closed.'

It seems their cash register was on the fritz, and the manager wouldn't be back for twenty minutes. Sure enough, there were none of the little red lights on the cash register display to indicate it was working. It was definitely down.

And at that moment, the burrito shop was effectively shut down....

... even though they had plenty of food... a staff ready to make the food...

... and a line full of hungry customers with their cash in hand... including me.

***
This situation reminded of a suggestion made in the 'Retail 101' seminar session at the SPREE convention. The presenter suggested that it was a good idea to keep on hand at your cart or kiosk a couple of 'old style' sales books.

The purpose is so that if something happens to the register... like it goes down... or you run out of register tape... or your staff can't figure out how to to change the tape... and YOU aren't there...

... that your sales don't simply grind to a halt.

Your staff can pull out a sales book, and write up a sale 'the old-fashioned' way... until they can get the issue resolved.

Ideally... you never run out of tape... your staff always knows how to change it... and the register is always working...

... but in real life, these things sometimes DO happen.

The sales books will only cost you a couple of bucks... but can save you HUNDREDS of dollars (or more) of lost sales!

***
So anyway, there I was at the airport... hungry for my burrito... and faced with this EXACT situation...

The register was on the blink; The manager was gone; and the kid behind the register didn't know what to do.

His solution was simply to shut down, and wait for help.

Is that what you would want to have happen if it were YOUR business?

(Clearly, they didn't have any sales books behind the counter... or if they did, the kid behind the register didn't know about them.)

***
So... what happened? 

I was hungry, and not quite ready to give up on my burrito. So, I asked ONE simple question of the kid behind the counter that caused him to stop and THINK...

... that one question turned things around for me (I got my burrito), and for that burrito business (they kept their sales going!)

What was that question?  I'll tell you about THAT in my next update.

***
In the interim, keep in mind that it can be helpful to keep a couple of the 'old-school' sales books at your cart or kiosk...

... just in case something 'happens' to the register that your staff can't figure out what to do.

The books provide them a way to continue to write up sales, and keep your business open...

... until the issue with the register is resolved!

***

Brady Flower
The Kiosk Expert


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