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Dear Friend,
Last month I was in San Jose, California at the SPREE
show sponsored by the Specialty Retail Report magazine.
Robert Meirovich of the Seacret company spoke on the
topic, "Finding the Right Demo Products." (Seacret is
a supplier of Dead Sea beauty products.)
Robert was filling in for another speaker, and spent
the first half an hour of the session talking about
his experience negotiating with malls and other related
topics.
Half way through the session, he got around to
addressing the topic at hand, finding the right
demo product.
He suggested three simple rules for finding the right
mall cart or kiosk product. And I'll share them with
you in a moment.
Now these 'rules' may seem very simple. And they
are. However, if you follow them, it's very likely
that end up with the right product for you.
***
1) "See what you like."
Find a product that you like yourself, and are passionate
about. There are more successful concepts in the kiosk
market than ever before.
It shouldn't be difficult to find one that appeals to you.
When you find a product you like, you'll be more likely
to present your product in an enthusiastic manner. That
will rub off on your customers and your staff, and will
likely result in higher sales.
***
2) "See what you do best."
Find a product or concept where the selling process
matches with what you do well.
It's likely that you may spend a bulk of your time your
time selling your product, and/or training your staff to
sell your product... especially at first.
It helps if you are doing something you do well!
When you find a concept that matches up with what
you do well, you'll feel more comfortable, you'll find
it easier to train your staff, and you'll sell more.
***
3) "See results."
Look for a product with a track record of success.
Has it been sold before? If so, how well?
Everyone likes the idea of the hot, new product.
However, some products never actually make it
to 'hot.'
When you pick a product that has been tried, tested and
SHOWN to work, you'll greatly improve the odds of that
product that working for you too!
***
Suggestion for the day:
Follow these three simple rules when looking for the right
cart or kiosk product:
1) See what you like.
2) See what you do best.
3) See results.
You're likely to end up with the right product for YOU!
***
Best,
Brady
Flower
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