What TYPE of Product is Right for You?
Dear Friend,
I get asked all the time 'What product should
I sell in my mall cart or kiosk?'
However, usually that FIRST question to ask is
not WHAT product to sell, but, 'What TYPE of
product is right for me?'
I received an email from a mall cart operator last
Christmas from an operator who was selling a product
that I KNEW was a proven winner.
But he wasn't doing as well as he expected, and wanted
some help.
It turned out that although his product was a GREAT
product, it was the wrong TYPE for his personality.
He wasn't willing to do the work required to succeed
with that product. And as a result, didn't do nearly as
well as he could have.
***
There are really two major TYPES of products you
can sell in the mall:
1) DEMONSTRATION Products
2) STATIC Products
***
It is just as important to pick the RIGHT product for
YOUR personality and YOUR goals as it is to pick a
GOOD selling product.
So, let's take a brief look at the two major product
TYPES:
***
1) DEMONSTRATION PRODUCTS
Demonstration products are products that are typically
sold via a sales PRESENTATION. That presentation might
explain the benefits of the product, what it does, and/or
how you use it.
'What is it?; What does it do?; Why do I need it?'
Oftentimes a presentation is NECESSARY to sell the
demonstration product - as the casual passer-by in the
mall may not be initially familiar with what it is or what it does!
Demonstration products typically offer a HIGH profit
potential and LOW risk. That is because YOU and your
STAFF control how MANY presentations you give.
The more presentations you make, typically the more
you sell.
However, demonstration products generally require a
higher QUALITY staff - because the sales are dependent
on their efforts.
***
2) STATIC PRODUCTS
Static products are often ones can sell without much
explanation. We might consider to be 'staples' or products
that most EVERYONE is familiar with - jewelry, T-shirts, sunglasses... ...and so on....
Your customers already know what these products do,
and how they work (YOU know what a T-shirt does, right?)
As a result, your customers don't NEED as much of a
presentation to make a decision.
The demands on your staff are not as high, because your
customers are already familiar with the product and what
it does.
However, you tend to be more a the mercy of mall traffic.
Sales are only made when the customers decides to stop
by.
***
In the case of the man that emailed me....he had picked
a demonstration product to sell, but wasn't willing to
demonstrate it or hire a staff to do so.
As a result, he had mall full of customers stream by his
cart without really knowing what he was selling - and
didn't sell nearly as much as he could have.
My feeling is that he probably would have been much
happier - and done better - if he had elected to sell a
STATIC product.
***
On the other hand, it would drive ME 'stir crazy' to sell
a STATIC product. I want to be more active, selling my
products, and training a staff how to do so.
For me, a DEMONSTRATION product is much more
in alignment with MY personality, and MY goals.
***
What TYPE of product best suits YOU and YOUR
personality?
Before you ask, 'What product should I sell?', first
decide what TYPE of product is right for you!
Pick the right TYPE of product! You'll be happier, and
you will do better!
***
To find profitable DEMONSTRATION or STATIC products, subscribe to the Specialty Retail Report
magazine.
It's your best source for finding successful mall cart or
kiosk products. It's only $35 per year! Click here to
subscribe:
http://www.kioskexpert.com/srr.htm
***
May fortune be with you!
Brady Flower
P.S. Each issue of the Specialty Retail Report
magazine profiles successful cart and kiosk
entrepreneurs. Learn their secrets! Subscribe
today at:
http://www.kioskexpert.com/srr.htm
