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When You Should Sell a Mall Cart or
Kiosk Product New to the Market

Dear Friend,

I heard from a cart operator this past week who had recently opened a cart selling a pre-packaged food item in one of the malls out east.

He had come up with the idea for this cart on his own.

After a couple of weeks in the mall, it was clear to him that the sales were not going to be what he expected.

When found things weren't going as well as he'd hoped, he looked around online, and came across me and my site, and gave me a call. 

***
I recently talked to a mall leasing agent who told me that the inquiry calls she receive from prospective cart operators fall into two main categories:

1) Folks that have something very specific in mind to sell at the mall;

2) Folks that are interested in selling something off from a cart or kiosk, but don't really have any idea what to sell.

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For folks that don't have anything specific in mind to sell, I think it is wise to hook up with a product that has a proven track record in the mall. 

I especially encourage folks going into the cart business for the first time to pick a proven entity when choosing a product to sell.

It gives you a chance to learn more about what works, and what doesn't work in the mall setting.

At the same time, you get a 'win' under your belt and make some money in the process.

***
That being said, there are always people like the person that called me this week that have a new idea and want to give it a shot.

Giving a new product a shot can make sense under the following conditions...

1) You have a clear vision of what you are going to sell, and how you are going to sell it; and

2) You go forward with a testing mindset.

It is particularly important to go forward with a testing mindset so that if things don't work the way you intended, you are ready to make an adjustment.

***
For example, the man that called me this past week understood after only a couple of weeks that the food item he was selling probably wasn't going to work.

He understood that. And was ready to make an adjustment.

So he asked for suggestions of some proven products that would generate more sales and more profits.

Suggestion for the day: 

If you go forward with a new product on a cart, and it doesn't work out that way you expected, it doesn't have to be the end of the world. 

Just be ready to make adjustments.

***
Now... if you are someone interested in a selling a product from a cart or kiosk, but don't know what to sell... I occasionally profile new AND proven cart concepts for those that are looking.  

If you want to receive these profiles, you can register to receive them here:

Mall Cart and Kiosk Product Profiles

***
Best,


Brady Flower

P.S.  Another source for finding successful cart products is the Specialty Retail Report magazine.

I suggested that the person I spoke with this past week subscribe. And if you are looking for a cart or kiosk product, I'd suggest you subscribe too. Here is the link to subscribe: 

Specialty Retail Report Magazine

 



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