Does this look familiar?
This summer I was walking through the Mall of
America. I live in the Minneapolis area a quick train
ride away from the Mall.
I actually went there to pick up a couple of
accessories for my cell phone.
I knew there was a cart at the mall that sold what
I wanted. That's why I took the trip.
***
When I got to the mall, I scooted up to the third floor
on my way to the cart. When I got close, I saw a kid about 16 or 17
'working' there, wearing some ripped up jeans, and
wrinkled old t-shirt.
Now when I say 'working', what I REALLY mean
is that he was leaning back in a chair....
...with his feet propped up on the cart....
...and a baseball cap tipped over his eyes,
as if he was sleeping.
Now, I don't know how he COULD have been 1
sleeping....
....because it looked like it would take someone
with the balance of an Olympic gymnast to stay
in that position without falling!
I don't really know if he WAS sleeping
because I just walked RIGHT BY.
He certainly didn't look like he wanted to be
working....
....and didn't seem like the kind of person who
wanted to help me.
***
Does a situation like this sound familiar? Have
you seen something like this on OTHER carts?
If you do, or you have seen it....you are seeing
a situation that is going to kill sales at ANY cart. I find that many cart operators are worried about
a situation like this happening with their staff.
The good news is that there are some simple
steps you can take to stay in CONTROL of
your employees.
I don't know if the owner of THIS cart knew
how 'hard' his employee was working. I am sure they wouldn't have approved. And
YOU shouldn't either.
THIS owner of the cart had lost CONTROL of the
situation.
He lost my sale, and I am sure a bunch of others.
***
Tomorrow, I'll show a simple step YOU can
take to stay in CONTROL of your employee
situation....
....so YOU don't end up with someone like the
young man I mentioned earlier in this update
working at YOUR cart....
...and so you can make the sales to me and
others like me.
Brady Flower
P.S. For more tips on how to run a successful mall cart
or kiosk, subscribe to the Specialty Retail Report at:
http://www.kioskexpert.com/products.htm
