How to 'Attract' Traffic
Occasionally I receive questions from you all
that I think are relevant to the whole group.
Today, I wanted to answer a question I received
that I think is particularly relevant:
***
Question: 'What's the best way to attract customers
to my cart?'
***
Typically this time of year, the malls are FULL of
potential customers.
They have their credit card in one hand, and their
shopping list in the other.
The best part of operating a cart or a kiosk is that
we're out in the middle and get FIRST CRACK at
these customers
I mean, they don't even have to make a conscious
decision to stop at our cart or kiosk....if.....and it's
a big if.....if we handle the situation right.
So, the question....how do we attract these customers
to actually stop at OUR cart or kiosk?
There is one way that beats all others....hands down!
DEMONSTRATE.
Demonstrate your products.
Demonstrate your products, and initiate discussion.
***
There are SO many benefits of demonstrating your
products, I cannot possibly go into them all in this
update. (Just the list alone would be overwhelming.)
Typically, ONE of the benefits of demonstrating your
products is that it allows you to INITIATE discussion
with prospective customers.
Now, before any of you leasing agents get up in
arms....I'm NOT suggesting you hawk, or somehow
pitch to the crowd.
Most malls will simply not allow 'hawking' or
'pitching' the crowd as it passes by.
But a courteous, 'Hi....(wait for acknowledgment)...have
you seen this yet?' is one of the BEST ways to attract
people to your cart or kiosk.
Why?
Because YOU control how many people YOU
talk to.
Simply put, the more people you talk to, the
more you will sell.
***
Now, what if there are MORE people walking by than YOU
and your staff can individually talk to (and there WILL be)?
HIRE more people to sell!
(See last weeks updates on continuing to hire( http://www.kioskexpert.com/articles.htm )
I remember one holiday season, there were times
when we had THIRTEEN people working at our little
cart....all at once!
And if we had more space....I would have invited
MORE salespeople to join me.
Is it any wonder that we sold more than the next
cart in the aisle that only had ONE person working?
Think about it. At any given moment, we could
be talking to thirteen MORE customers than that
next cart.
***
Now, we had one other 'secret weapon' for
'attracting' traffic.
It's been largely a closely guarded secret shared
only between small group of cart operators...that
is until now!
I've finally decided to 'open the vault', and let in
anyone interested.
The secret is called the 'Instant Traffic Attracter'.
And it's another reason my carts have ALWAYS
been the highest selling in our malls.
The Instant Traffic Attracter will help literally STOP
potential customers in their tracks, and DRAW them
to your cart.
Want to find out more about the 'Instant Traffic
Attracter'? Psst...don't tell anyone else!
You can read about it at the following link:
http://www.kioskexpert.com/attracter.htm
***
But just a word of caution....if you DO decide to
use the 'Instant Traffic Attracter', be SURE to
order extra inventory.
You'll need it!
Brady Flower
bradyflower@msn.com
612-396-8572
P.S. The holiday season goes quick! To attract
more traffic to your cart or kiosk, use the 'Instant
Traffic Attracter': http://www.kioskexpert.com/attracter.htm
